25 June 2019
By Maynard Paton
Results verdict on System1 (SYS1):
- An unspectacular performance with gross profit unchanged and profit rebounding due only to cost cuts.
- The new AdRatings service suffered a woeful start after generating revenue of just £3k.
- The lack of all-round progress prompts awkward questions as to whether the group’s advert-analysis services are actually of much interest to the marketing industry.
- The accounts remain cash rich and would exhibit respectable ratios were it not for the chunky AdRatings start-up costs.
- The P/E could be somewhere between 10 and 15 assuming AdRatings one day breaks even (or is scrapped). I continue to hold.