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23 August 2026
By Maynard Paton
The stock market is littered with sorry start-ups that floated with persuasive growth stories but then failed to deliver.
But very occasionally, a quoted venture does go from nothing to meet its ambitious targets.
Likewise for instance went public during 2019 and at the time claimed it enjoyed “an opportunity to build a business of national scale and over time become a strong alternative to the current larger industry competitors within the sector“.
Seven years later, and Likewise has indeed built a “business of national scale“… and its rapid expansion led by a sector veteran may have actually contributed to the downfall of the industry’s largest operator.
Likewise’s success is all the more remarkable due to its seemingly dull business. The group purchases floor-coverings — carpets, vinyl, laminate, rugs and so on — from manufactures, and then cuts and delivers them to thousands of independent retailers and contractors.
Let’s take a closer look.
Read my full LIKEWISE article for ShareScope >>Maynard Paton



















