Tristel: Second Open Day Showcases Positive US Promise In The Car-Park Marquee

26 July 2017
By Maynard Paton

Long update on Tristel (TSTL).

Event: Shareholder open-day presentation and trading update for the year ending 30 June 2017 published 19 July 2017

Summary: Similar to last year’s open day, this was a very useful shareholder event that accompanied a better-than-expected trading update. However, I thought the lack of any reference to UK revenue was odd and I await October’s full-year results for the finer details. For now at least, the disinfection specialist appears on course to meet its three-year targets and there are some promising developments with the planned venture into North America. Plenty of optimism, though, appears to be priced into the shares. I continue to hold.   

Price: 250p
Shares in issue: 42,793,917
Market capitalisation: £107m
Click here for all my previous TSTL posts


(Source: @WalbrookPR)

My thoughts:

* Same marquee, same car park, same carnations, same weather 

Last week I paid another visit to an obscure village in Cambridgeshire to attend TSTL’s second shareholder open day.

Similar to last year’s event, the open day consisted of a management presentation, a Q&A, a tour of the factory and ample light refreshments.

Once again the main presentation took place in a white marquee out in the car park. Staff wore the same white carnations, and it was another sunny day, too.

I have to commend TSTL for arranging these open days. They are popular with investors — I reckon at least 50 people attended this particular gig — and more quoted companies ought to consider hosting similar events.

Bonus points for TSTL, too, for even including the script within its presentation material.

* No reference to UK revenue within the trading update

The trading update issued on the day of the event said:

For the year ended 30 June 2017 Tristel will record turnover in excess of £20 million (2016: £17.1 million) and pre-tax profit (before share-based payments) of at least £4 million (2016: £3.3 million). Both turnover and pre-tax profit are ahead of market expectations.

In the second half, revenue from overseas markets contributed 50% of the Group total compared to 43% in the first half, and for the full year overseas revenue represented 47% of Group revenue — a record level.

The statement read very well, although the performance of TSTL’s UK division was never mentioned in the update — and it was not clear why.

I’ve put together the following table based on TSTL’s first-half results and the numbers contained within last week’s statement:

RevenueH1 2016H2 2016FY 2016H1 2017H2 2017FY 2017
UK (£k)5,1175,24910,3665,5555,15610,711
Overseas (£k)2,8933,8456,7384,1935,1569,349
Total (£k)8,0109,09417,1049,74810,31220,060

It seems to me UK revenue dropped a fraction during the second half and gained only 3% during the full year.

TSTL’s management was not very forthcoming on the UK performance, and informed me before the presentation that the UK business “was not in decline and continues to grow”.

During the presentation, management said:

Overseas sales are growing far faster than UK sales where our pace of growth is inevitably slowing because of the very dominant market shares we enjoy in clinical areas like ear, nose and throat, ultrasound and emergency medicine.”

I thought it odd that no UK figures were forthcoming within the statement and presentation, given last year’s trading update happily revealed second-half UK revenue had gained 10% to £5.3m.

* Presentation slides show legacy products on the wane  

Perhaps the UK performance was affected by waning demand for TSTL’s ‘legacy’ products.

TSTL’s presentation highlighted revenue from old disinfectants had dropped from £2.09m to £1.44m during 2017:

This £650k shortfall is very likely to consist mostly of UK-based revenue.

The slides also showed total full-year revenue from disinfectants for hospital surfaces, veterinary surgeries and pharmaceutical cleanrooms reducing by £100k to £3.82m:

Again, this shortfall is likely to consist mostly of UK-based revenue.

A note issued by broker Equity Development on the day of the trading update suggested TSTL’s ‘healthcare’ revenue — representing sales of the core medical-instrument disinfectants — improved by 4% in the UK during the year:


I can only presume the broker was assisted by TSTL with that 4% assumption.

* Company looks on target to meet three-year guidance

Back in October, TSTL projected its annual revenue could grow between 10% and 15% during 2017, 2018 and 2019, while its pre-tax margin could be kept at 17.5% or more.

Last week’s trading statement confirmed 2017 revenue had improved by 17% while the pre-tax margin (before share-based payments) was 20% — or an impressive 22.5% if you exclude regulatory costs associated with the North American venture (see below).

One member of the marquee audience asked whether the company’s guidance would have to be revised upwards following the 2017 progress.

I must admit I cannot now recall management’s exact response, but I got the general impression the directors were very comfortable with their current projections.

* Bank balance suggests a cash-generative year 

Last week’s statement declared:

Tristel has continued to generate significant levels of cash and at 30 June 2017 cash balances were £5.1 million (30 June 2016: £5.7 million). The Company has no debt.

During the year ended 30 June 2017, the Company spent £0.95 million on the acquisition of its Australian distributor, distributed an aggregate £2.8 million in dividends including a special dividend announced in July last year, incurred costs of £0.5 million in association with its North American market entry…

The Company also invested US$0.75 million in Mobile ODT, a business combining smartphone technology with hand-held medical devices for point-of-care diagnostics.

My sums suggest the company enjoyed a cash-generative year.

The money spent on the Australian business, the Mobile ODT investment and the dividends — all of which was not expensed through the income statement — came to £4.3m.

With the year-end cash balance reducing by £0.6m to £5.1m, it appears TSTL therefore generated cash of about £3.7m (that is, £4.3m less £0.6m) during the year from normal operations.

That level of cash production underpins the pre-tax profit figure of “at least £4m” given within the trading statement.

Unlike last year, this time there was no celebration of a special dividend within the car-park marquee.

Instead, management said it was “currently considering” the group’s dividend policy and that the current policy of two times cover will be maintained at the very least.

The lack of special-dividend news was due to the group assessing its expansion into North America.

* No change to USA costs and FDA guidance 

I was pleased this year’s open day provided a lot more information about TSTL’s venture into the United States.

There was useful confirmation of the ongoing US regulatory costs, with £300k being spent in the second-half of 2017 and a further £300k to be spent during 2018. Both of those sums matched TSTL’s previous guidance.

The group also cited Equity Development’s note that assumed £500k could be spent during 2018 to establish an American division ahead of the operation’s first sales.

There was no change to TSTL’s December 2019 guidance for potential FDA approval of its disinfectants.

Nor was there any change to the guidance of the first American revenue being earned by June 2019.

What was revealed during the open day, though, was the greater significance of regulatory product approval from the EPA in the States…

* EPA, Mobile ODT and an illustration of an ultrasound workstation

The open day provided some clarity on two statements TSTL had issued earlier in the month.

The first of the earlier statements concerned a regulatory submission to the EPA in the States, while the second involved a $750k investment in Mobile ODT, a developer of mobile colposcopes.

To recap on the EPA developments, TSTL submitted its Duo disinfection foam for regulatory approval at the end of June and at the time said:

EPA clearance will enable Duo to claim intermediate disinfection of all non-porous surfaces, including those of medical instruments.

However, exactly what an EPA-approved foam would be able to disinfect in the States was not made clear.

Nevertheless, I established at the open day that TSTL’s Duo foam — following an EPA approval — would be allowed to disinfect:

i) Mobile ODT’s colposcopes (as I speculated here);

ii) hospital surfaces, such as floors and bedside tables, and;

iii) ‘non-invasive’ hospital equipment, such as x-ray machines and ultrasound workstations.

This illustration from the presentation was very helpful to explain point iii):

The ultrasound workstation, in green, can be cleaned by a TSTL EPA-approved ‘intermediate’ disinfectant.

However, because the actual probe, in blue, goes inside the patient, it has to be disinfected by an FDA-approved ‘high-level’ product — the best choice at present being a Trophon machine.

(I trust the best choice will be TSTL’s Duo foam when that product gains FDA approval.)

Importantly, the Trophon machine can only disinfect the ultrasound probe — the associated cord and the workstation simply won’t fit into a Trophon.

Management claimed the limited size of the machine provides an opportunity for TSTL:

Various studies have demonstrated that microbial contamination is prevalent on all the parts of an ultrasound system, from the probe right back to the sonographer’s keyboard.

As such, the hospital has to ensure the entire ultrasound system is disinfected — which brings in TSTL’s manual disinfection products.

But could manual products supplied by other companies be used to clean the ultrasound cord and workstation?

TSTL did not think so.

You see, given the ultrasound workstation is principally intended for women’s health, the disinfectant used should be effective against Human Papilloma Virus, which causes almost all cases of cervical cancer.

TSTL’s chemistry can combat HPV, as can the Trophon machine. But according to TSTL, nothing else is effective.

So the upshot of all of this is that an EPA-approved TSTL foam can co-exist with the Trophon machine — it should not be an either/or purchasing decision for the hospital.

Given the potential for disinfecting ultrasound workstations, as well as Mobile ODT’s colposcopes, TSTL management claimed:

EPA approval… is not the poor cousin to an FDA green light that we originally thought it might be”.

EPA approval — and the follow-on US state approvals — ought to be all in the bag by December 2018.

Anyway, the great hope is that once TSTL obtains FDA approval for the group’s Duo foam, then this product can then be used to disinfect the entire ultrasound system — workstation and probe — and the company could then take business away from the Trophon machines.

Well, at least that is my theory.

* A question from the audience about machines versus manual

It’s not often you sit in a company presentation and the directors highlight rival businesses in their slides. Yet that was the case at this open day.

This next slide was particularly informative. It showed how TSTL fares against three manufacturers of automated disinfectant machines within various medical departments:

TSTL lost the gastroenterology department to the machines some years ago, when the leading manufacturers developed or acquired their own disinfectants.

However, I believe all is not lost within the ultrasound department.

The aforementioned Trophon machine is the main rival here, and I learned from the open day that this machine cleans only ultrasound probes.

TSTL claims market leadership in the ENT and ophthalmology departments, and — as you’d expect — in locations such as ambulances where machines simply can’t operate.

One member of the marquee audience asked whether automated machine washers were a threat to TSTL’s leadership.

TSTL’s management admitted automated machines were not prone to the same human errors that TSTL’s manual products could face.

But the executives did argue that “machines can fail”, were expensive to purchase and maintain, and that TSTL’s products had been used for years by thousands of hospital employees and the manual process was viewed as “robust”.

While the Trophon machine is prominent within ultrasound departments, I presume a new machine would have to be developed for other medical departments to handle their differing instrument sizes and types.

Meanwhile, TSTL’s manual cleaning products can be applied to all instruments and in all locations — such as within ambulances — where machines can’t be used.

* I wasn’t sure if the screw-top lid was the main attraction

Similar to last year’s event, this open day provided an opportunity to study a handful of new products.

During the presentation, TSTL management suggested there was something exciting on display:

With respect to surface disinfection in hospitals, we remain very optimistic for the future. We have been searching for a product innovation that can really unlock the potential that we know exists, and we think we have found it. I won’t dwell on this here, but I encourage you to visit our product display stands afterwards and you will be able to see what I am referring to.”

I have to confess that I was not bowled over by what I saw.

I think the “product innovation” TSTL referred to was a screw-top lid that contained capsules of disinfectant chemicals.

When the lid is screwed on to the container, the capsules are opened to release the chemicals into water and produce a disinfectant solution.

It seemed to be a simpler version of the Puffin product from last year, which I note did not make it to the showcase display this year.

I also discovered TSTL employs only two full-time product developers, which does not sound that many in a company of 100 people.

That said, the main Trio wipes and Duo foam disinfectants continue to sell well… and I’d like to think this business does not require ground-breaking new products to meet management’s ambitious growth targets.

* The factory staff claimed they could cope with much larger orders

The open day provided the chance to take a guided tour of the factory.

I experienced the same feeling as I did at last year’s open day — that the facilities aren’t actually all that imposing.

There’s a warehouse area stocking a large number of chemical containers, and next to that are eight metal vats used to produce the disinfectants. Then down the corridor were two packaging areas, which did not seem that busy.

What was particularly insightful from my different guides was that all of them said there was ample scope to increase capacity within the factory — without the need for extra space or infrastructure.

Apparently, all that would be required would be extra people or shifts to cope with any additional volumes. Indeed, there was talk of the factory being more than ready if large orders from the States suddenly materialised.

Other tour snippets included TSTL not being dependent on particular suppliers or manufacturers, with generally three or four options available should the group need to switch. One employee claimed TSTL was now “in the driving seat” when it came to negotiating the purchase of chemicals.


I think it is fair to say TSTL’s 250p share price is expecting further revenue and profit growth for some years to come.

A pre-tax profit of “at least £4m” for 2017 ought to translate into earnings of about 7.5p per share, which in turn would support a current P/E of more than 30.

Adjusting for the £500k expensed on US regulatory costs and the £5.1m/12p per share cash position, you could argue underlying 2017 earnings could be 8.4p per share and the P/E is 28 based on an enterprise value of 238p per share (the 250p share price less the 12p cash position).

Alternatively, assuming TSTL continues to outperform its three-year guidance — with annual revenue growing by 17% and a pre-tax/pre-US costs margin of 22.5% being sustained — I reckon earnings could reach 11.7p per share during 2019.

That — perhaps somewhat ambitious — projection would reduce the P/E multiple down to about 20.

The current rating also reflects the potential for great things from TSTL’s venture into North America.

I must admit, the opportunity in the States does seem to be very promising — even though the regulatory hurdles are taking far longer to clear than TSTL had originally expected.

I’m particularly hopeful about the tie-up with Mobile ODT, which plans to serve 10 million women within large parts of rural America.

For what it is worth, broker Equity Development has suggested US revenue may grow to up to £16m by 2025:

I have to say, US revenue of up to £16m is quite a prediction… given the first submission for US regulatory approval occurred less than a month ago.

Maynard Paton

Disclosure: Maynard owns shares in Tristel.

10 thoughts on “Tristel: Second Open Day Showcases Positive US Promise In The Car-Park Marquee”

  1. Thank you Maynard for another excellent summary.

    A small point on the UK revenue : it’s worth noting that the 2017 H1 results included £150k of what were effectively forward purchases by the NHS. Adjusting for this means the UK revenue is pretty similar for the the two half year periods.

    • Hello Philip

      Yes, good point. What I also should have mentioned was the trading statement ending by saying “We are pleased that overseas sales in the year represented almost half of the total and we anticipate that our overseas operations will continue to expand.” It would have been nice to have some reference about the UK in there as well. I guess all will be revealed within October’s results.


  2. Thanks Maynard, analysis to your usually high standard. Nice photo too–I think a selfie might have gone down well with your followers.

  3. I have recommended this post and would urge other folks to spread the word.
    The Maynard Paton report has crystallised the importance of the limited US approval (EPA, short of full FDA approval) covered in the recent releases by the company.
    Also the importance of their investment in hxxp://
    I commend it as a brilliant read. A good BTFD share.”

    Your expertise in the company has grown from the days when you spat the dummy over the directors’ duplicity:-)

    I last topped up in February at 150p, although there will never be another chance like July last year when I bought at 90p.

    I guess most of the good news is no priced in now, and Oct. 19th is not far away.

  4. Tristel (TSTL)

    Timing of EPA qpproval

    A minor setback with the USA plan. Here is the text:


    Tristel plc (AIM: TSTL), the manufacturer of infection prevention, contamination control and hygiene products, announces a change to the expected approval date from the United States Environmental Protection Agency (EPA) for its foam based chlorine dioxide product DUO.

    A meeting with the EPA in October 2016 and subsequent communications with the agency guided the scope and content of the Company’s Duo submission which was made on 30 June 2017. The EPA has now informed the Company that it has changed its approach and additional information has been requested. This additional data has largely been compiled and submitted. As a result, the EPA approval is now expected in May 2018, rather than late 2017 as originally anticipated. Approval will be followed by the state by state registration process and the Company’s revenue expectations are not affected by this slight delay.

    Paul Swinney, CEO, said: “Whilst we are disappointed that the EPA’s change of approach will require us to restart the submission timetable and incur a five-month delay to the timetable that we originally anticipated, our expectation for first revenues from North America in financial year 2018-19 remains unchanged.”


    I am not too surprised by this development.

    Looking back at my notes from a 2015 webinar, they indicate TSTL was originally planning to have an FDA-approved product launched by June 2017.

    But… here we are in October 2017 and an EPA-approved product — which requires less regulatory hurdles to clear than an FDA-approved product — has been delayed for five months and is now set for May 2018.

    Oh well. At least it appears the delay is due to the EPA changing its approach and not TSTL submitting duff info. I doubt the five-month delay will matter that much if TSTL’s USA venture eventually comes good.

    The reassurance of first North American revenues being generated during the 2018/19 financial year does not mean that much to me. TSTL could earn $1 on 30 June 2019 and still claim it has met its target.


  5. Hi Maynard, Any thoughts on the latest Finals. They look solid enough to me and the US certification when it comes should see a bounce back to the high of a few weeks ago.

Comments are closed.