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28 August 2021
By Maynard Paton
Investors love disruptors. Find a pioneering upstart that is stealing market share from industry dinosaurs, and your portfolio may enjoy a huge stock-market winner. Amazon of course is the textbook example.
But not every disruptive idea actually works. In some cases the old way may still be the best way.
Take estate agency. Despite vast amounts of investment and marketing, online estate agents presently handle only 8% of UK property transactions.
Let’s see what can be learned from Purplebricks shares, a company which has led a high-profile challenge against traditional estate agents — but has yet to prove truly disruptive.