[SharePad] Screening For My Next Long-Term Winner: Fever-Tree Drinks

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29 July 2020
By Maynard Paton

They say mums always know best.

Mine has bought Fever-Tree tonic waters for some years now and I recently asked whether she remained a customer. This was her response.

While we don’t buy many commercial drinks for home consumption these days I would still definitely buy Fever-Tree, generally the original tonic water. I went into an actual shop (M&S) last week for the first time and spotted the selection of Fever-Tree drinks. I was tempted at the time but as the weather was poor decided against it.

If we were having visitors it would definitely be purchased. When going out with certain knowledgeable friends for lunch etc, Fever-Tree is always the drink of choice. If the cafe/restaurant doesn’t sell Fever-Tree it is ‘downgraded’ on our rating and generally abandoned. Availability of Fever-Tree is, to us, a sign of caring about quality.

I had no idea mum regarded the drinks so highly. If she is representative of every Fever-Tree customer, then maybe the company deserves our attention.

Read my full Fever-Tree Drinks article for SharePad.

Maynard Paton

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