French Connection: I Still Think The Shares Could Top 100p

17 March 2015
By Maynard Paton

Quick update on French Connection (FCCN).

Event: Annual results published 17 March

Summary: Mixed results. The Retail division was subdued, and gave a disappointing second-half performance. However, trading at the Wholesale and Licensing divisions appeared promising. There was further welcome progress on cost cutting, too. This turnaround has still to really turn, and I’ve trimmed my recovery assumptions. But the upside potential remains sizeable. I continue to hold. 

Price: 54p.
Shares in issue: 95,899,754
Market capitalisation: £52m
Click here for my previous FCCN posts.


FCCN FY results Mar 2015
FCCN FY results Mar 2015

 My thoughts:

* These results were somewhat mixed.

True, the £0.8m underlying operating loss was not a great surprise.

However, the performance within FCCN’s Retail chain was a little disappointing — especially during H2 — and I do not expect much in the way of sales progress within this division in the near future.

Nevertheless, the group’s Wholesale and Licensing divisions made positive strides during the year and support the notion of the FCCN brand retaining some appeal.

* Bank balance still supports hope of a recovery

FCCN’s results presentation claimed the average net cash position during the year was £13m. That healthy bank balance, alongside the fact the business is now almost at break-even, continues to provide support for the long-awaited turnaround.

* Retail: Disappointing gross margins

This table summarises the Retail division’s performance:

H1 2014H2 2014FY 2014H1 2015H2 2015FY 2015
Revenue (£m)55.861.7117.549.953.4103.3
Cost of sales (£m)(24.4)(26.3)(50.6)(21.2)(23.0)(44.2)
Gross profit (£m)31.435.466.928.730.459.1
Operating expenses (£m)(39.9)(38.5)(78.5)(36.2)(34.2)(70.4)
Operating profit (£m)(8.5)(3.1)(11.6)(7.5)(3.8)(11.3)

Retail revenue fell 12% to £103m — a combination of closing nine loss-making shops and underlying store sales dropping 3%.

H2 looked a tad worse than H1. During H2, revenue dropped 13% (vs 11% for H1) and gross margins came in at 56.9% (vs 57.5% for H1). The H2 gross margin performance in particular was disappointing, given FCCN had been recording notable improvements on this measure during the prior twelve months.

Nevertheless, the closure of those nine loss-making shops helped the division’s operating expenses reduce to £70.4m for the year. The £34.2m figure for H2 suggests retail operating expenses might drop even further during the current year.

* More stores to close

FCCN’s results presentation reveals the average store lease has 4.4 years to run, with “poorer performing stores lower than this average”.  That sounds promising, as does FCCN’s claim that a further 3 or 4 under-performing stores are set to close during the current year.

* e-commerce sales have stalled

Online revenue came to £23.8m, versus £23.5m for last year and £22.2m for the year before. Hardly an ASOS-like performance.

* Retail outlook not great

FCCN says “trading on the high street remains tough”.  Well, I say it depends what you are selling and for how much. Results this Thursday from fellow fashion chain Ted Baker, for example, should make FCCN’s board squirm with embarrassment.

I am not expecting any major store sales improvement at FCCN in the near future.

* Wholesale division: Good progress

This table summarises the Wholesale division’s performance:

H1 2014H2 2014FY 2014H1 2015H2 2015FY 2015
Revenue (£m)34.137.871.934.141.175.2
Cost of sales (£m)(23.0)(25.3)(48.5)(23.0)(27.9)(50.9)
Gross profit (£m)11.112.323.411.113.224.3
Operating expenses (£m)(6.1)(5.6)(11.7)(4.9)(4.8)(9.7)
Operating profit (£m)5.06.711.76.28.414.6

Wholesale revenue advanced 5% to £75.2m and profits gained 25% to £14.6m — all welcome news. Gross margins were flat, though, at around 32%, but I am pleased Wholesale operating expenses have continued to fall despite revenue increasing.

* Wholesale outlook appears promising

FCCN is “encouraged by forward orders in our Wholesale business.”

* Licensing income: Good progress

This table summarises the Licensing division’s performance:

H1 2014H2 2014FY 2014H1 2015H2 2015FY 2015
Licensing income (£m)

The uplift followed greater sales of FCCN-branded shoes and furniture by third parties.

* Lower group overheads

I am pleased FCCN’s central costs continue to reduce:

H1 2014H2 2014FY 2014H1 2015H2 2015FY 2015
Group overheads (£m)(5.8)(5.5)(11.3)(5.6)(5.1)(10.7)


* I still believe this share can one day top 100p

Time to revise my valuation sums and FCCN’s recovery potential.

My previous and revised assumptions for what could happen are listed below:

Old assumptionNew assumptionAchievable?
Retail sales advance 10% to £123mRetail sales advance 2% to £105m£105m-plus reported up to 2014
Wholesale sales advance 10% to £79mWholesale sales advance 10% to £83m£82m was reported in 2012
Retail gross margins advance to 60%Unchanged60% was regularly reported up to 2011
Wholesale gross margins advance to 35% Unchanged35% was reported between 2011 and 2013
Licence income remains at £6.2mLicence income remains at £6.5m£6m-plus was reported between 2013 and 2015
All other operating costs remain the same Double up FY15 H2 operating costsGreater sales could mean greater overheads, but the cost base has been reducing every half of late

Perhaps the most important estimates are gross margins — I am still relying on some worthwhile improvements. However, FCCN has at times reported such gross margins during the last few years and so I don’t see my assumptions as being outlandish.  Overall, I am betting more on future margin improvements and cost savings than I am on revenue gains.

Anyway, here’s what those new assumptions could produce financially:

Year to 31 Jan 2015My Projection
Sales (£m)103.3Increases 2%105.4
Gross profit (£m)59.1Margin improves to 60%63.2
Operating expenses (£m)(70.4)Double H2(68.4)
Operating profit (£m)(11.3)(5.2)
Sales (£m)75.2Increases 10%82.7
Gross profit (£m)24.3Margin improves to 35%29.0
Operating expenses (£m)(9.7)Double H2(9.5)
Operating profit (£m)12.919.4
RETAIL and WHOLESALE profit (£m)3.314.2
Licence income (£m)6.5Unchanged6.5
Common and group overheads (£m)(10.7)Double H2(10.2)
Finance income (£m)0.1Unchanged0.1
Joint-venture income (£m)0.0Unchanged0.0

The £10.6m profit projection compares to the £11.6m I was projecting back in January.

After applying tax at the standard 20%, earnings could be £8.5m or 8.9p per share if my revised guesswork comes good. Then mix in a middling P/E of 12, and I get a prospective market cap of £102m and a share price of 106p.

That looks good upside potential to me with the shares at 54p. As before, the potential returns would be quite respectable if this predicted turnaround can be achieved in less than five years. But as today’s results confirm, the journey is unlikely to be entirely smooth.

* Next update — probably an AGM statement during mid-May.

Maynard Paton

Disclosure: Maynard owns shares in French Connection.

1 thought on “French Connection: I Still Think The Shares Could Top 100p”

  1. 2015 annual report now published:

    A few points I noted:

    1) Director pay:

    Chief executive Stephen Marks received a 3% pay rise in 2015 to £308k. A 2% pay rise has been set for 2016.

    Here’s an extract from my original FCCN write-up.

    Let’s just say the board’s wages look quite generous for a loss-making small-cap. Collecting bonuses when profits fell in 2012 and when losses were recorded in 2014 also niggle me.

    Well, FCCN is still loss-making and the wages still look generous. Naturally I am pleased no bonus was paid in 2015. I just hope the business can soon become profitable and I can stop wondering why the board hasn’t adopted a pay freeze.

    2) Staff pay

    Mixed news here. Staff numbers have reduced as shops were closed, but total staff pay did not reduce as much. Staff costs as a proportion of revenue advanced to 21.2% for 2015, up from 20.5% in 2014. What’s more, cost per staff member advanced from £17.2k to £17.8k. But at least revenue per employee improved from £83.9k to £84.0k.

    Something I have noticed is that admin staff numbers have been around 130-140 since 2009, when revenues were 20% higher on 2015’s £178.5m at £213.6m. Surely that is a staff expenditure that could be reduced.

    3) Lease costs

    I am glad to see the annual lease cost fell to £23.9m after a few under-performing shops were closed. I calculate FCCN paid £95.09 per average square foot of store space during 2015, versus £95.72 for 2014 and £96.82 for 2013. Include concession space as well and the £83.63 figure for 2015 compares to £85.06 and £86.67 for 2014 and 2013 respectively. I’d welcome any further decline in the cost per square foot of space.

    4) Lease commitments

    The 2015 annual report revised the way FCCN’s future lease obligations are reported:

    Essentially the lease obligations are now shown as and when they are due (within one year, within two to five years etc). This revised reporting makes much more sense and puts FCCN on the same lease-reporting footing as most other retailers.

    The total obligation, of £145.0m, has reduced once again — a welcome sight. The total obligation has reduced for the last six years now and was £306.1m at 2009. A significant problem at FCCN has been paying high rents for poor stores and the fact the total lease obligation has been declining is good news on that front.

    The £145.0m total lease obligation dividend by the £23.9m annual P&L lease cost indicates that FCCN has about 6 years’ worth of lease payments to make. That same calculation showed 8.7 years back in 2009 — further evidence of good progress on leases.

    5) Lease commitments 2 (sublets)

    Still on the subject of lease commitments, FCCN has let out some space of its own:

    True, FCCN is due to receive only £9.4m in the years ahead, but the figure has jumped from the £2.3m reported for 2014. I just wonder if FCCN can increase this £9.4m over time — all income (whether from selling clothes or sub-letting space) is welcome in this particular turnaround situation.

    I couldn’t find anything else in the 2015 annual report that warranted any comment.


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